Worth The Money?

Calculating the ROI of a New Website: A Simple Worksheet

As a business owner, every pound counts. You scrutinise every expense, from the cost of new linens to the price of your ingredients. So, when someone suggests you need to spend money on a new website, it's natural to ask: "What's the return on my investment?"

It's the single most important question, yet most people see a website as a simple business expense, like an electricity bill. This is a mistake.

A bill is a cost. A great website is an asset. It is your hardest-working salesperson—one that works 24 hours a day, 7 days a week, never calls in sick, and talks to hundreds of potential customers at once.

But you don't have to take our word for it. Let's ignore the fancy marketing talk and look at the cold, hard numbers.

The Simple Formula to Calculate Your Website ROI

To figure out how quickly your new website pays for itself, you only need to know two things: the cost of the website and the average profit you make from one new customer.

Step 1: Find Your Average Customer Profit (ACP)

First, let's figure out what a new customer is worth to you in profit.

 * For a restaurant: Think about an average table for two. If the bill is £80 and your profit margin is 25%, your ACP is £20.

 * For a hotel: If your average booking is for 3 nights at £100/night (£300 total) and your profit margin is 30%, your ACP is £90.

 * For a boat tour: If a ticket is £50 and your profit margin is 40%, your ACP is £20.

Be realistic and conservative with your number.

Step 2: Determine Your Breakeven Point

This is the magic number. It tells you exactly how many new customers your website needs to bring in to pay for itself completely.

The Formula: Cost of Website / Your Average Customer Profit = Customers Needed to Break Even

Let's use our £1500 "Quick Fix" package as the example cost.

 * If you're the restaurant with a £20 ACP:

   £1500 / £20 = 75 new tables.

 * If you're the hotel with a £90 ACP:

   £1500 / £90 = 17 new bookings.

Step 3: Ask the Most Important Question

Now, look at your number and ask yourself this:

"Over the entire lifetime of my new website, is it realistic to think I could get [Your Breakeven Number] of extra customers who would not have booked with me otherwise?"

For the hotel, that's just 17 extra bookings. Not per week, or per month. Total. For the restaurant, that's just over 6 new tables a month.

When you have a professional, UK-focused online presence that builds trust and makes booking easy, this number suddenly looks incredibly achievable, doesn't it?

Your ROI Worksheet

Fill in your own numbers here:

A. Cost of New Website: £ 1500

B. My Average Customer Profit: £ _________

C. Breakeven Point (A ÷ B): _________ new customers.

Beyond the Breakeven: Where the Real Profit Is

Remember, the breakeven point is just the beginning. Every single customer your website brings in after that number is 100% pure profit that you would not have had otherwise.

This doesn't even account for the intangible returns: the time you save by answering fewer questions, the enhanced brand reputation, and the simple confidence that comes from having an online presence you are proud to show off.

An Investment, Not an Expense

When you look at the numbers, the decision becomes simple. A professional website isn't a drain on your resources. It's an engine for growth with a clear and definable return.

Our £1500 "Quick Fix" package is designed to be one of the fastest ways to achieve a positive ROI in your business.

Ready to run the numbers for your specific business? Let's do it together on a free, no-obligation discovery call. We can calculate your breakeven point and see just how quickly you can get into profit.