It’s Friday, 13th June. The sun is shining, the days are long, and the peak summer season is just a few short weeks away.

In the age of Instagram, potential customers don't just read about your business; they see it. Long before they look at your prices or your location, they will judge you based on your photos. A stunning photo can make them imagine themselves on your sunny terrace; a dark, blurry one can make them click away in seconds.

It’s happening. The quiet mornings have been replaced by a frantic, exhilarating buzz. Your days are a whirlwind of managing staff, serving a full house of customers, and putting out the small fires that inevitably arise when you're at full capacity.

Meet Sarah. She’s sitting at her desk in Manchester, looking out at a grey, drizzly June sky. She’s dreaming of her escape: a week of sunshine, incredible food, and relaxation in your town.

Calculating the ROI of a New Website: A Simple Worksheet

A British family has just landed at the airport in Málaga. They’re hungry. The first thing they do is pull out their phone and type "best restaurants near me" into Google.

When you hear the word "TikTok," what comes to mind? Teenagers doing complicated dance routines? Viral challenges you don't understand? It’s a common perception, and for a busy business owner in Spain, Türkiye, or Greece, it can feel irrelevant and intimidating.

Storytelling is a powerful way to help potential clients visualize the impact of your services.

There it is. That notification that makes your stomach sink: a new 1-star review on TripAdvisor.

The sun is shining, your tables are set, your hotel rooms are immaculate, and your boats are ready to sail. You provide an incredible experience for holidaymakers. But you look around and ask the same question every season: "Where are all the UK tourists everyone talks about?"

You might think your business is about serving the perfect meal, offering the cleanest hotel room, or running the most exciting boat tour.

A UK couple is planning a trip to your town in Spain. They open their laptop and are faced with a choice of fifty different restaurants, a hundred different hotels, and a dozen different boat tours.